Point of Purchase Display

What is point of purchase display? It is a marketing materials placed next to the merchandise it is promoting. These items are generally located at the checkout area or other location where the purchase decision is made. Normally, we can see that the checkout counters of many convenience stores are cluttered with candy or cigarette POP display.

I still remember last time, our Creative Communication Design tutor asked us to create a POP display. I chose M&M Milk Chocolate as my product and christmas as my display theme. At first, I planned to use christmas tree model as my POP display. When I showed the tutor all my sketches, she was just rejected my sketches directly. She asked me to think more about christmas and what else can represent christmas since everyone will know what am i going to present once they see my display and no suprise at all.After that , I was thinking that what else can represent a cheerful and sweet christmas.Santa Claus?Snowing? Or elf? At last, I design a gingerbread house model as my POP display and this ides had been approved. The reason I used gingerbread house is once we look at the display, we can feel how "chocolate" it is and how sweet it is. Besides, it is also one of the christmas tradition which can strongly represent christmas.

This is my M&M Milk Chocolate POP Display.

Colours expresses feeling

Colour is a very amazing tools. Colours can be divided as warm and cool colours. Warm colour is from red to end of the spectrum while cool colour is from  blue to the other end. It is not only can make something look more interesting but also communicate with people. Colour is involved in psychological theory. It help us to express our feeling.

These are some of the colours expression meaning

Black- death, mystery, unbearable, evil, criminality, hidden aspects, sinister, depression, grief, pain, hopelessness 

Blue- old, peace, depression, sadness, relax, calm, piety, wisdom, introspection, solitude, loneliness

Brown- wood, comfort, ground, earth, substance, worn 

Gold- value, honour, luxury

Green- nature, fertility, balance, youth, water.

Grey- neutrality, sadness.

Orange- strength, endurance, warm.

Red- love, passionate, excitement, appetite, health, courage, hot, danger, aggressiveness, power

Purple- royalty, high range

Yellow- hope, joy, sun, delicate, spiritually, innovation, intelligence

White- purity, innocence, cleanness, cold.

                         This is chinese style wedding. Bride wears red which represent happiness.

                             This is western style wedding. Bride wears white which represent purity.

Black represent sadness and death.

                                                           Gold represent loyalty and wealth.

                                                           Green represent nature and grassy

Light Painting

Light painting is a fun technique that gives great results. It is a technique that painting with light because what we are actually do is moving hand-held light source or moving the camera.
When I went for shooting with friends at I-City, we met a photographer which is my friend's photography teacher. We felt glad to know him because he shared a lot of shooting skill with us and also the person who make us know what is light painting and how to do that. 
There are 4 things that we need for light painting is a long exposure shutter setting camera, tripod, a flash light such as torch light and a dark location. Painting with light is very interesting because it can form a colorful and bright figure in a dark location. Besides, it is quite easy to be formed because we don't really need a professional skill.

                                        These are light painting by moving laser lorch light

                                              This is light painting by moving the camera

Illustration

As we know, a picture is worth a thousand words. Illustration is an artwork that contain information such as story or poem. It can be drawing, painting or photography.
There are a lot of famous illustrators such as Greg Becker, Kat Cameron, Jimmy Liao, Owen Carson, Victoria Ball and etc. One of a illustrator as well as book picture writer that I prefer is Jimmy Liao (幾米). He is a famous Taiwanese illustrator. Those illustrations that he creates are recognized by chinese worldwide.  His illustration theme is always based on love, dream and realistic.

                                                   The Starry Starry Night. Theme: Love

                                              The Monster who ate darkness. Theme: Dream

                                                 
                                            Don't blame me, it's not my fault. Theme: Realistic

                        His illustration is just very simple and those figures are even out of proportion.


But the way that he creates his work does attract a lot of readers no matter children, teenagers and adults. He uses simple ways to create extremely creative artwork that able to inspire and motivate his readers.