Point of Purchase Display

What is point of purchase display? It is a marketing materials placed next to the merchandise it is promoting. These items are generally located at the checkout area or other location where the purchase decision is made. Normally, we can see that the checkout counters of many convenience stores are cluttered with candy or cigarette POP display.

I still remember last time, our Creative Communication Design tutor asked us to create a POP display. I chose M&M Milk Chocolate as my product and christmas as my display theme. At first, I planned to use christmas tree model as my POP display. When I showed the tutor all my sketches, she was just rejected my sketches directly. She asked me to think more about christmas and what else can represent christmas since everyone will know what am i going to present once they see my display and no suprise at all.After that , I was thinking that what else can represent a cheerful and sweet christmas.Santa Claus?Snowing? Or elf? At last, I design a gingerbread house model as my POP display and this ides had been approved. The reason I used gingerbread house is once we look at the display, we can feel how "chocolate" it is and how sweet it is. Besides, it is also one of the christmas tradition which can strongly represent christmas.

This is my M&M Milk Chocolate POP Display.